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March, 2012
The Etiquette of Cancer
“How are you?’ It’s an innocent enough question, but one I’ve come to dread. Here’s the problem. After six months of being in the cancer club, I’m starting to loose track of who I have told and who I haven’t. It’s not that I’ve made any great secret of the fact, quite the opposite. In […]
A Short Lesson in Perspective
Many years ago, when I first started to work in the advertising industry, we used to have this thing called The Overnight Test. It worked like this: My creative partner Laurence and I would spend the day covering A2 sheets torn from layout pads with ideas for whatever project we were currently engaged upon – […]
